Content Management

The content of messages set to customers is performed in the Content screen. Content objects are created and associated to segments of customers and sent.

images/download/attachments/56623646/campaign_content.PNG

Each message content is defined by the message header, content type and the message transmission security definitions.
Message content is made by:

  • Creating the actual content in specific formats (e.g. HTML, plain text)

  • Placing the content on a content server accessible to both the Mail Composer and the Connect application server

  • Configuring the Content Object by specifying the URL of the content on the web server


Note: The Mail Composer lies between your inner and outer firewalls (the DMZ) while your UI server is found behind your inner firewall (the secure zone). It is suggested that you place the web server in the DMZ and use the override tools for link verification.


The actual content of the messages are stored on separate content servers. The mail content is associated with Connect using URLs pointing to the appropriate file on the content server. This allows Creative Teams to create content for messages without having to access Connect. There is a content editor available in Connect should you wish to edit message content there without using a separate application and FTP application to update the content files.

Connect also allows you to send messages with attachments. Attachments are attached directly to the content, allowing you to send attachments to specific customer segments as necessary. As well, Connect allows you to analyze the links in messages to ensure that they are valid prior to being sent.