Configuring Dynamic Content

When defining dynamic content for messages, choose 'Dynamic Content' in the Message Content section of the Campaign Properties screen and configure one or more parameters. Each parameter will be included in the URL used to call the dynamic content generator. The JSP script consumes the URL parameters to generate the dynamic content.

For example, for a message that contains and uses the [City] parameter, Connect passes the customer-specific value of the parameter to the .jsp file which, in turn, displays the content for the CA parameter. You are also able to configure Connect and the JSP template to use multiple parameters.

In the example below, the [City] parameter is mapped to the City customer attribute. When Connect fetches the dynamic content during campaign execution, it will construct a customized URL for each customer; for example:

http://example.com/content.jsp?City=Toronto

Dynamic Content in Connect

When you choose Dynamic Content in Connect, you have to identify the parameters you wish to include.

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Click the Dynamic Content radio button to display the Create Parameter fields. This is where you add, edit, or delete message body parameters.

When you add or edit a parameter, Connect displays the parameters in a table below the Dynamic Content field. Click the Create Parameter button to add more parameters. For more information, please see Creating and Managing Content

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