Editing Link Content
By navigating to the Links Overview screen, you can edit the details of messages in the links themselves and re-commit them to the message.
Editing the Content Details of a Link
To edit the content details of a link:
Navigate to the Campaigns screen.
Select the desired campaign in the Campaigns screen. The Campaigns Properties screen displays.
Click the Content sub-tab. The Content screen displays.
From the Define Campaign Content dropdown, select Links Overview. The Links Overview - Messages screen displays.
Check the checkboxes beside the desired messages that you wish to view and recheck and click the View Links button. The Links Overview screen displays.
Note: To view the link details of only one message, you are able to click directly on the hyperlinked name of the message in the Message Name field.
Click the HTML Content link of the desired message. The link details display.
Click the Edit Link icon (
) beside the desired link. The link details display.
Edit the desired link information:
Inferred Interests: Interests that will be associated to the customer once they click on the link. Select a maximum of four inferred interests.
Link Name: The name for the link
Click Through Value: The dollar value associated with the link if it is clicked on by the customer
Conversion Value: The dollar value associated with the link once a conversion (purchase) has been performed.
To cancel without saving the changes to the link details, click the Cancel button. The link details disappear.
Click the Save button. The link details disappear. The link details are updated and displayed in the Links Overview screen.