Content for messages is stored on a content server that Connect references by associating the content pages as links to named content. The content is then associated to messages to different customer segments. The content can be accessed using the URLs of the content pages on the servers. All content can be either created and managed in Connect itself, or uploaded to the content server directly independent of Connect. Attachments are also able to be added to content as needed.

Content for messages can be created as static or dynamic. Static content is content that remains the same for all customers, where dynamic content will be customized and altered based on the customer's attributes and preferences.

For more information on static content, please see Static Content. To create static or static scripted content in Connect, please see Creating Static or Static Scripted Content.

For more information on dynamic content, please see Dynamic Content. To create dynamic content in Connect, please see Creating Dynamic and XSL Content.