Event-Triggered Campaigns - Content Tab - Link Analysis
The Link Analysis tab is where you verify links to your content, merge tags, and image links. Connect checks the links and displays the number of valid and invalid links. You should not use the content record in a campaign until the Link Analysis screen shows that all links are valid.
There are several different ways to check content.
Validate or recheck all links, tags, and images in the corresponding section.
Click a content link, such as the HTML Content link in the illustration.
Click a recheck links, recheck tags link, or recheck images link on one of the rows.
When you click a content link, a table appears displaying a link, whether the link is valid or invalid, and gives you the option to define inferred interests for each link.
Validate Links and Validate Image Links
When you are ready to launch the campaign, you must make sure all of the links are valid. CONNECT will not send out content with invalid links; however, content with unverifiable links can go out. Follow these directions to check links.
From the Link Analysis screen, click validate all links or validate all images. Connect checks the links then displays the number of valid links and the number of invalid links.
Click the [HTML/XML] Content link.
In the Link Validation section, the columns in the table are Link Name, URL, Inferred Interest and Status.
In the Images section, the columns in the table are Image and Status.
The Status column identifies whether the link is valid, invalid or unverifiable.
Fix the invalid links, tags, and images.
Navigate back to the Link Analysis screen.
Click recheck links to make sure all links, tags and images are valid.
Validate Tags
Tags, if used, are automatically validated. When you click a link in the Tags section—such as Subject, Sender Name, [HTML/XML] Content—a table appears. The columns in the table are Merge Tags and Status.
If any of the tags are invalid, you must fix them, then go back to the Link Analysis screen and click the recheck all merge tags link.
Add Link Information
There are several places in Connect where inferred interests can be added. In Link Analysis, you can associate inferred interests with a specific link. Follow these directions add one or more inferred interests.
From the Link Analysis screen, click the [HTML/XML] Content link. A table appears with link information.
In the Link Validation section, click the Link Information
icon. The Link Information fields replace the table.
From the Inferred Interests drop-down lists, select up to four inferred interests.
In the Link Name field, change the name. This is optional and not required.
In the Click Through Value ($) field, assign a value for the link if the link is clicked.
In the Conversion Value ($) field, assign a value if the link results in conversion.
Click Save. The table appears with the inferred interests in the appropriate cell.
Click Done at the top of the screen to save the Link Analysis changes.