Campaign Expiration Dates

The campaign expiration date indicates when the system will stop sending messages for the campaign. Once the system date hits the expiration date for the campaign, it causes the termination of any messages included in that campaign, including follow-up messages. If a campaign includes messages with individual expiration dates that fall after the campaign expiration dates, the system will reset the dates for those messages to match the campaign expiration date. Expiration dates for messages that are set to expire before the new campaign expiration date will remain unchanged.
Note: When a campaign expires, the system will not terminate customer replies or collected statistics associated with that campaign.

Ensure that you select an expiry date that will best accommodate your campaign. As well, ensure to update the expiration dates when a campaign is no longer active.

The campaign expiration date defaults to Does Not Expire. To override the default and set a specific date, clear Does Not Expire checkbox and choose a specific Date and Time.

Note: Connect will automatically purge records for expired campaigns.
The instructions for setting a campaign expiry date can be found in the following sections:

• Creating a Normal Campaign

• Creating a Recurring Campaign

• Creating an Event-Triggered Campaign

• Creating Subscribe Campaigns

• Creating Unsubscribe Campaigns