About Cookies

Connect’s Conversion and Referral functionality depends on the end user allowing Connect to set cookies. If a user decides not to accept cookies for security reasons, it can impact the reliability of conversion tracking.

Many customers are unaware that a cookie can only be read by the same system that set it. For example, if you purchase an item from www.e-commerce.com, e-commerce.com sets a cookie on your computer with information about that purchase. Only e-commerce.com can retrieve that information.

Connect's cookies provide the ability to tie together events that are related and Connect uses that information to drive marketing efforts. There is no new information collected. When a vendor sends a marketing email with a hyperlink, the user clicks the link to browse the site and then makes a purchase from the web site. The cookies set on the computer allow Connect to assume a relationship between the marketing email at the link, conversation, and campaign levels and the actual purchase itself.