Subscribe campaigns can be used to welcome customers to a conversation and confirm that they want to receive e-mail in the future for the conversation by using the Double Permission configuraiton.

Subscribe campaigns can automatically subscribe the customer to the conversation when the message is sent. The customer record is also able to be set to Opting-in.

Customers who are set to Opting-in only receive messages if they respond to the welcome message. If the customer does not reply to the message, their status remains Opting-out and will NOT receive any future e-mails for that conversation.

Opt-in campaigns require the Active Double Permissions Reply Handler to be active for the message.

Customers added using the Customer Browser or the Bulk Data Loader are sent a welcome message associated with a Subscribe campaign when they are added to the database.

Only customers added to the database after a welcome message is launched are sent a message. Any customers already subscribed to the conversation do NOT receive the message.

Subscribe campaigns behave like an event-triggered campaign. Adding the subscription record in the database using the Bulk Data Loader or the Customer Browser creates an event for the subscribe campaign.

Instances are NOT created in the instance report for each customer added to the database. A single instance is created for the Subscribe Campaign for the entire week. At the end of the week, the instance is replaced with a new instance, and customers added for that week are included in the new instance.

Individual instance rows are created for all staged messages.

New Welcome Message content replaces existing Welcome Message content when it is launched. The old content is automatically expired when the new content is launched.

Unsubscribe campaigns must be launched to send the message.

Unsubscribe requests processed by the Unsubscribe reply handler receive the Unsubscribe message.

When a customer opts-out, the customer's status code is set to 'Unsubscribe' if an unsubscribe message is processed by the unsubscribe reply handler.

The unsubscribe message is an unsubscribe confirmation sent to the customer.