Enabling Conversion and Referral Tracking

In order to track conversions and referrals, the client (i.e. organization facilitating the purchase or triggering action) must make changes in the company's e-commerce system. When an order is complete and confirmed, the customer will be presented with a "Thank You" page in the browser. The following changes must be made

  1. Insert the invisible conversion detector into the "Thank You" page. When the page appears, the conversion detector sends a click-through to the conversion tracker. For more information on the conversion detector, please see Conversion Detector. For more information on the conversion tracker, please see The Conversion Tracker.

  2. The click-through passes the information in the cookies from the customer to the conversion tracker.


The conversion detector is static and requires no special back-end processing in the e-commerce system. It sends kc_customer and kc_click cookies back to the conversion tracker. The conversion detector can also include additional data. For more information on the conversion detector's function, please see Conversion Detector.
Note: This data can be added at any time.

You are able to add extra data to the conversion detector allowing Connect to provide more accurate and robust results on conversion tracking. If you choose to add extra data, the "Thank You" page must be dynamically generated.

The conversion tracker creates a Conversion Log Entry using the cookie data and any additional information provided by the conversion detector. Using a third cookie (kc_confirm), the conversion tracker deletes duplicate information caused when the customer refreshes or prints the "Thank You" page.

The Conversion Log Entry is passed to Profiler using the existing Storage architecture. The profiler then populates the new Conversion_History table and rolls up the log entries into the nine Profiler tables. The Total_Offers_Converted and Total_Conversion_Value columns are updated. The profiler deletes duplicate entries using the invoice number if present.