Overview

In managing application event handling, Connect is equipped with processes that will call custom code or execute event actions in response to certain events.
For example, for events such as:

• Email bounce

• Email open

• Unsubscribe received

• Link clicked

• Conversion

• Survey submission

• Campaign launch

• Message launch

• Recurring campaign execution

Possible actions for these events include:

• Send an email

• Post message to a JMS queue

• Call web service

• Execute Java code

Note: Campaign events could be used to build social media plugins that perform actions such as tweet messages when campaigns are launched.

• Application Event Handling

• Application Event Handling Actions and Alterations