Activity Reports

The Campaign Activity Report provides an overview of the campaign activity of messages and customer interaction. The report tabulates the following:

• Conversation: The conversation associated with the campaign

• Campaign: The campaign being reported on

• Interaction: The name of the message content sent from the campaign

• Instance: The message instance used to send the message

• Type: The type of campaign

• Customers Targeted: The number of customers targeted by the campaign

• Messages Sent: The number of messages sent by the campaign

• Seedlist and Staging Customers: The number of seedlist and staging customers that were sent messages as part of the pre-work of the campaign

• Targeting Duration: The length of time that customers were targeted for the campaign

• Delivery Duration: The length of time for messages to have been sent by the campaign

• % of Messages Delivered: The percentage of messages sent by the campaign

• % of Messages Profiled: The percentage of messages that were profiled

• Status: The status of the campaign

Using the Campaign Activity Report

To view the Campaign Message Status Report:

1. Navigate to the Reports screen:

   

2. Click the Activity Report menu option.

   The Activity Report displays.

   

3. To change the reporting options of the report:

   1. Click the Query Filter button.

      The Activity Report Query Filters area displays.

      

   2. Enter the report options:

      • Campaign Search: The desired campaign to be reported

      • With Activity In: Filter the report results by time

   3. o clear any entered options, click the Clear button.

   4. Click the Apply button. You are returned to the Activity Report screen with the report displaying values using the entered report options.

   5. Click the Configure Columns to set the columns that are displayed in the report.

   6. You can set all columns to appear in the report screen by pressing the All button.

   7. You can set none of the columns appear besides the default by pressing the None button.

   8. Click the Apply button. The selected columns will be displayed.

4. To return to the previous menu, click the Back button.

   You are returned to the campaign message status report.

5. To export the report to a PFD file, click the Export to PDF button.

   The report is exported to a PDF in your browser. Check your browser's 'Download' folder for the file.

6. To export the report to a CSV file, click the Export to CSV button.

   The report is exported to a CSV in your browser and able to be opened by a spreadsheet program. Check your browser's 'Download' folder for the file.