Main Message

Main messages are the primary message created for campaigns. These message types are associated to specific customer segments and provide content that is prepared specifically for that segment.
Note: Choosing All Segments will send the message to all customers in your segmentation model.

For example, if content has been created specifically for customers who reside in the state of California, a main message using the California-specific content would be sent to a segment comprised entirely of California residents.

Follow-Up Messages

Follow-up messages are messages that are sent to customers after they have been sent a main message or trial message. Follow-up messages are defined with a "parent message" and a "triggering event".

For example, you can configure a follow-up message that will send a message to customers who click on a 'More Info' link in a monthly newsletter. In this case, the parent message is the monthly newsletter, and the triggering event is the customer clicking on the 'More Info' link.
Note: Follow-up messages can be created for Subscribe campaigns. They cannot be created for Unsubscribe campaigns.

Trial Messages

Trial messages are used to test the campaign message content on a small, randomly selected subset of one segment prior to sending out the main message to the remaining customers in that segment. In this way, the trial customers are able to validate the effectiveness of the campaign message content prior to sending the message out to all of the remaining customers in the segment. You are able to send trial messages to seed lists in order to validate the layout and content of messages.
Note: Trial messages can only be sent to one-time (i.e. normal) campaigns.
Note: If you associate the message to All Segments, the message is sent to all customers in the entire segmentation model.

Automated Main Messages

Automated main messages are also considered to be the primary main message for a campaign. The Automated Main Messages feature automatically selects the best message from the existing trial messages in a campaign.

Automated main messages are created following one or more trial messages. Different from a main message which is user created, the subject and content of an automated main message is picked up automatically from the content of successful trial messages.
Automated main messages can be configured to gather content in the following manners:

• Subject line and content from a single, successful trial message

• Subject line from the trial message with the most opened emails and the content from another trial message with the most message clicks

Automated main messages are also able to be scheduled to be launched:

• On a specific date and time

• When a trial message activity meets a particular threshold (e.g. when the number of message clicks is greater than 10,000)

Note: Connect ensures customers do not receive a trial or main message from the same campaign. Customers who receive a trial message from a campaign will not receive a main message from the same campaign. Be sure to target trial messages to small groups of customers.
Note: You can only create trial messages for one-time campaigns, not for recurring or externally triggered campaigns.