Customer Record

The customer record defines the attributes of the customer entity to properly target them for messaging in a campaign. Various attributes are used to detail the customer in terms of their demographic and location information, preferences, and interests.

The customer record details the customer using the following areas:

• Customer Profile: Collection of information detailing the customer's name, address, birth date and contact information

• Conversations: Conversations the customer record is associated with.

  Note: You are able to add and remove customers from conversations using the Conversations sub-tab.

• Attributes & Preferences: Customized attributes and a list of customer preferences used by campaigns to place the customer in an audience or segment

• Message History: List of messages that have been sent to the customer over the course of campaign execution

For more information, please see:

• Customer Browser

• Customer Attributes

• Customer Preferences

• Customer Inferred Interests