There are different campaign types that can be created in Connect that behave in different ways. This provides you with more options and ways to engage your customers more effectively.

The different campaign types are defined in the Create New Campaign screen.

Note: When you select a campaign type, you cannot change it after the campaign is created. Ensure that you select the appropriate campaign type.

The five campaign types include:

• Normal: Normal (or one-time) campaigns are send only one message to selected customers and launches only once. You can also schedule one or more follow-up messages to send to customers based on the actions they take with the primary message, such as clicking on a particular link within the message.

• Recurring: Recurring (or scheduled) send multiple messages to selected customers at regular intervals (e.g. daily, weekly, monthly). An example of a recurring campaign is a monthly newsletter sent on the first of every month. In recurring campaigns, you can also set an attribute to create a recurring polling campaign.

• Event-Triggered: Event-triggered campaigns react to an external event triggered by the customer. The campaign then responds to the trigger with an immediate response. An example of an event-triggered campaign message is an order receipt sent immediately in response to a purchase transaction.

• Subscribe Campaign and Unsubscribe Campaign: Subscribe and unsubscribe campaigns enable you to send response communications directly to each customer who subscribes to or unsubscribes from your conversations. Subscribe and unsubscribe campaigns differ from other campaigns primarily because they are automatically generated by the system for each customer who opts in or out of a conversation. When subscribe and unsubscribe campaigns are created for a conversation, you define the rules for the individual campaigns for each customer who opts to join or leave that conversation.

  Subscribe campaigns have an optional "double permissions" reply handler. The reply handler allows the customer to confirm that they do want to join a conversation.

  For example, if Connect receives a request from a customer stating they wish to join a conversation, if Double Permissions are used, Connect generates a subscribe campaign that sends the customer another message requesting that they reply to confirm that they do indeed wish to join that conversation. If the system receives a reply from the customer, the customer is opted-in to the conversation. On the other hand, if it does not receive a reply, the customer is not subscribed.

Scheduled campaigns are timed to roll out on a particular date. Immediate campaigns are triggered by an event from a system external to Connect.
Note: Before sending messages, you can send one or more trial messages for analysis to ensure that the message content is correct in content and format.

Depending upon the campaign type that you create, there will be some areas of campaign creation that are not necessary. For example, a subscribe campaign does not require an audience model, as the audience for the campaign is driven by the customer and not the campiagn itself. Customers opt in to a subscribe campaign and are not targeted like they are in a normal campaign.